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Business Model

Business Model | highlights

We operate in Milan, focusing mainly on the family market for the purchase of their “first house”, creating new quality apartments in areas and semi-central districts of our city.


A market characterized by a strong demand that by satisfying a primary need is less sensitive regarding economic cycles. The focus on a reference market allows the development of a strong know-how and strong local relationships with all the stakeholders, creating the conditions for a lasting competitive advantage.

Commercialization and sale of newly constructed apartments on paper, with a business model organized in phases that are regulated by stringent and binding objectives and milestones.


The peculiar business model of Abitare In brings notable advantages including: no stock of properties at the end of the works, reduction of risks related to the unsold and the economic cycles. The model provides for a particularly advantageous use of bank leverage with a consequent maximization of the so-called Return on Equity.

Sales activities are anticipated compared to construction. Marketing is based on campaigns with very innovative promotional formulas that culminate with an event in which sales are concentrated.


The concentration of sales in the initial phases of the project allows the block of risks related to the possible variability of market conditions.

Abitare In realizes only residential real estate developments through projects of (micro) urban regeneration that involve the demolition of existing disused buildings (typically of an industrial nature) and their conversion into residences with the rebuilding of new buildings.


Maximum design flexibility that translates into the possibility of developing a totally customizable product based on the innovative design model owned by Abitare In. The urban regeneration activity also allows a high local consensus thanks to the clear advantages for the citizens.

Abitare In, whose goal is to become a recognized residential brand, puts the customer and his satisfaction at the center of their development strategy. Thanks to a dedicated Customer Service team, to the adoption of a solid Customer Code and to Technological Innovation, Abitare In makes Customer Satisfaction the foundation of its growth strategy.


The search for a rewarding and more engaging customer experience allows the enhancement of one’s own brand and a significant commercial advantage also linked to the phenomenon of word of mouth.

The first value of Abitare In is in people. A young team highly educated, talented and successful, with a multi-disciplinary background that brings the wealth and experience of other industrial and product sectors into the company.


A company organization dedicated to innovation, customer satisfaction and problem solving that, thanks to the contamination with other advanced and competitive industries, manages to consolidate a strong know-how that becomes a guarantee of results and a competitive advantage.

Due to the background of its founders, Abitare In has a forefront level of computerization of all the company’s cutting-edge processes compared to other operators in the sector. All design and production processes are orchestrated by an innovative proprietary platform – PRODECTO – based on BIM (Building Information Modeling). PRODECTO integrates with SalesForce (the world’s leading CRM platform) for the customer management and commercial campaigns.


The high computerization, in addition to guaranteeing efficiency that transforms into greater margins, also allows the implementation of the CD model. Built-to-order in real estate. A model that, thanks to the high possibility of customization of the apartments, becomes one of the main competitive advantages of Abitare In’s offer.

Abitare In SpA, a public listed company in the AIM segment, is the holding that owns (100%) all the real estate operations and has a model that provides an operating system dedicated to each project. Know-how, personnel and capital (equity) are maintained in the parent company, supplying them in service with an innovative pool model to operating vehicles.


The particular corporate structure, that segregates the flows for each initiative, guarantees to all stakeholders (market, banks, customers) the maximum transparency, the traceability of the performance of each individual transaction, a prudent risk segmentation and, finally, the distribution of profits of each operation at the end of the work to the shareholders of the listed in the form of dividends.


Order Book2


Unità tipo1

€ 254 MLN

Complessive value



€ 79 MLN

Advances/ Contractual agreements

€ 118 MLN

Approved insurance plafond5

€ 121 MLN

Approved mortgages


300.000 mq

Commercial space3-4


Unità tipo1-5

€ 551/mq comm.le

Average purchase cost on commercial space


€ 250 mln

Mortgages and loans approved

€ 109 mln

Mortgages and loans used

1 As of November, 24th 2020. 2 Given the total customization of the typology of the real estate units, the Company considered it appropriate to standardize the calculation introducing the concept of a Type Unit in order to guarantee continuity in the communication of information and better comprehensibility and comparability of data. For this reason, in order to indicate the number of real estate units to be implemented in the context of the various real estate projects it will be considered the total size of future construction divided by so-called “Unit Type”(apartments with dimensions of 92 square meters, corresponding to the square footage of a three-bedroom apartment of the City model). In the same way, for the determination of the “portfolio of orders”, will be considered the total size of the proposals and / or contracts divided by Type Units of 92 sq.m. 3 No. of apartments booked for sale based on preliminary contracts. The number differs from the “portfolio of orders” because the average size of the apartments booked for sale is higher than the size of the “Unit Type”. 4 No. of apartments sold. 5 For the issue of guarantees pursuant to Legislative Decree 122/2005 and for planning fees. 6 Including 12,700 commercial sqm of social housing. 7 Not including 12,000 sqm – equal to 130 Unit Type – sold to Korian Group for a senior living development. Including 12,800 sqm – equal to 140 Unit Type – on which we are evaluating a co-living develpment by the subsidiary Homizy S.p.A. On a design basis and already implemented.

Investor Relator

Eleonora Reni